![]() Much like choosing a sender ID, there’s a registration process involved. One downside of short codes is that they tend to be expensive, and it can take time to obtain one. These numbers are easy to identify since each one is unique to the company that uses them. Dedicated Short Codesĭedicated short codes are 5 or 6-digit numbers that businesses use to send SMS messages. ![]() These include dedicated short codes and 10-digit long codes. A company or an organization that can’t register for one but wishes to enjoy the same kinds of benefits can always opt for alternatives. Custom Sender ID AlternativesĪ customized sender ID isn’t accessible in every country. ![]() The sender can also include a link to a different communication channel. Mentioning a separate number in the text, however, can make it possible for recipients to reach out to the business if necessary. Moreover, a custom SMS sender ID only allows for one-way messaging. Certain countries, for instance, will require businesses to register their brand and messaging with mobile networks before they can send custom ID texts. A business needs to abide by any fees and regulations that may apply. The terms and conditions of registering for a customized sender ID vary from one country to another. An easy way for companies and organizations to send messages with an alphanumeric sender ID is to register for one through a business messaging provider. To send custom sender ID SMS messages, a business must first register for a sender ID. Sending SMS Messages Using a Custom Sender ID Tailoring SMS campaigns: Customizing sender identification can be ideal for bolstering personalized SMS marketing campaigns ![]() Increasing customer engagement: Sending bulk messages with a custom sender name that the recipient will instantly recognize can increase customer engagement Other key advantages of using a custom sender ID include:īoosting brand awareness: By using their company name as a custom sender ID, businesses can boost brand awareness A bulk SMS custom sender ID adds credibility to the message. Benefits of a Custom Sender IDĬustomized sender IDs can be useful when it comes to mass texting campaigns that the recipient doesn’t need to interact with. In this case, the SMS gateway replaces them with standard phone numbers. Certain other regions, on the other hand, may not support custom sender IDs at all. Some countries or mobile carriers may impose restrictions on the use of sender IDs because of privacy concerns or anti-spam measures. The text is then routed through an SMS gateway, which checks whether the sender ID is supported and compliant with local regulations. Before sending an SMS message, the business starts by choosing a custom sender ID to appear as the sender information on the recipient’s phone. ![]()
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